Go Live on LinkedIn with Melon!

Go Live on LinkedIn with Melon!

You can now go live on LinkedIn with Melon. We are so excited to partner with LinkedIn and deliver this direct integration to you.

Let’s talk about a few things:

  1. Why LinkedIn presents a great opportunity
  2. How to become a registered LinkedIn Live broadcaster
  3. How LinkedIn is different from other platforms and what that means for your show
  4. How to go live on LinkedIn with Melon once you’re a registered LinkedIn broadcster
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Why LinkedIn presents a great opportunity

According a several reports LinkedIn has 760 million users and this statistic is from a year ago. LinkedIn continued to see incredible growth through all of last year. This is a massive and unique audience that is not present on other platforms.

The folks that are active on LinkedIn are professionals. This makes LinkedIn a great place to talk about business ideas, including your business, current affairs, interviews and much more. While Twitch is known as a great place for gamers, LinkedIn is surely the place for professionals to grow their reach.

Of course - the audience and connections you have on LinkedIn today will likely be notified of your live stream. This is why you automatically inherit an audience. They can share it across their networks and your reach may grow exponentially.

LinkedIn even states that live video gets 7x more reactions and 24x more comments then native video by the same broadcasters.

Streaming live to LinkedIn directly from Melon may also help you grow your network. Investing in that today will likely pay off in the future.

How to become a registered LinkedIn Live broadcaster

LinkedIn Live has a different approach to streaming and a different community geared towards professionals. In order to go live, you must first to broadcast. To apply - please go here.

How LinkedIn is different from other platforms and what that means for your show

LinkedIn is geared for more professional users. You need to apply first and the types of streams you will do from Melon to Linkedin will likely be different then those you’d stream from Melon to Twitch.

So what does that mean for your show?

First, the same fundamentals that you think about when you stream to other platforms matter. Make sure that you have a stable WIFI connection, good lighting, camera and a microphone. You can check out few of our blogs for best practices and tips from the PROs:

Second, the type of content that you will stream might be different. Consider talking about current events, business, doing an interview with someone, showing off innovative products, discussing an upcoming event or doing a demonstration. LinkedIn is probably not the place to stream video games.

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Okay, I’ve registered as a LinkedIn broadcaster. What do I do within Melon to stream?

Simple as always.

  1. Go to melonapp.com
  2. Click go-live
  3. Connect your LinkedIn account

Please note that going live to LinkedIn takes ~15 sec on average so there is a small delay right after you click Go Live to account for that.

If you have questions or suggestions for us - we are always listening. Please reach out to [email protected]. Happy streaming!