Increase Your Live-Stream Viewership With These Strategies

Increase Your Live-Stream Viewership With These Strategies

Live-streaming has taken the internet by storm as content creators harness the power of YouTube, Twitch, Instagram, Facebook, and other sites to reach their target audiences. The development of high resolution, lower-cost video equipment, and high-speed internet further contribute to the meteoric rise in live-stream broadcasting.

But with millions of people going behind the camera to publicize their event, product, or talent, how can you ensure that a captive audience will view your live-stream? There are several techniques to improve your chances that your stream will not go unnoticed.

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Preparation

The preparation work starts a few days before your live-stream will take place. Here are some tips that can help build an audience.

Schedule your broadcast ahead of time.

By scheduling your live-stream several days ahead of the actual air time, you will have more time to promote the stream on various platforms. When selecting a time, be considerate of audiences who are in other time zones.

Pick and design the backdrop.

Use a dedicated space for the stream where you are free from interruptions. Add some touches such as themed items or other decor. Ensure there is suitable artificial or natural lighting.Green screen works great too if you can afford it.

Practice streaming before going live.

A practice stream to test all equipment and the internet connection will ensure everything is functional before going live. Record yourself during this practice to check your voice and appearance on screen.

Prepare guest speakers if applicable.

If you are featuring other guests, go over questions and information they may need to address. Inviting viewers to forward questions ahead of time can also ensure the guest is adequately prepared to answer them.

Build up the suspense.

The promise of a major announcement or other newsworthy items to share on your teaser videos can build suspense for prospective viewers. Make certain this enticement will not disappoint or be something you can't deliver, which may turn off the audience during the stream.

Spread the word.

Reach out via email and social media to summarize the live event with an embedded link to share on social media. Post on all social media platforms where you are a member. Write a blog in communities where you are a member. The more platforms you advertise the scheduled stream, the more views you can potentially receive.

Form partnerships with other streamers.

There are no doubt other streamers and bloggers that share an interest in your topic. Reach out to them to see if they will partner with you to help grow your viewership with a reciprocal agreement.

Learn from others.

By watching others live-stream, you can observe how they engage their viewers and generally address the audience. Doing so can provide some valuable takeaways for your programming.

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During the Live-stream

After all the preparation, the live-stream time has finally arrived. After ensuring your equipment and video feed are ready to broadcast, it's time to go live. During the broadcast, follow these general guidelines to keep your viewers focused and engaged by doing the following:

Welcome new and returning viewers to the stream.

It is essential to make a meaningful connection with your audience immediately at the beginning of the stream. Greet new viewers and give returning ones a warm welcome back to the channel. Mention the social media platforms you are on and invite them to subscribe or join pages to keep on top of news and information regarding your broadcasts.

Engage and interact with viewers.

Since live-streams are a two-way broadcast, speak directly to the viewers, answer questions, and comment on their feedback.

Stay on topic and follow your plan.

Since live-streams are a two-way broadcast, speak directly to the viewers, answer questions, and comment on their feedback.

Stay on topic and follow your plan.

Staying organized and not deviating from the subject will keep the audience focused. Follow any outline or plan you made ahead of time on the topics you are covering.

Conclude the live-stream showing appreciation and giving information.

As you conclude the live-stream, thank everyone for being a part of the broadcast. Advise viewers where the recorded video can be found for those that wish to replay the parts they missed. Remind viewers where they can communicate with you for questions and comments.

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After the Live-stream

After the live-stream has ended, ensure the recording is readily available for replay. Follow up with your audience on social media, acknowledging feedback, and answering questions they may have.

YouTube and Facebook contain useful live stream metrics. Checking these will show how many new and returning viewers participated as well as the duration of the views. This information can be used to fine tune future live-streams.

Consider live-streaming on a regular basis, perhaps as a weekly series to help expand your viewership. Stream on the same days and times to make it easier for your audience to follow.

Using our web-based multistream system, your live broadcast can simultaneously appear on Facebook, YouTube, LinkedIn, and Twitch. Contact us for more information on how our innovative platform can be just the ticket for attracting even more viewers to your next live-stream event.