How to Monetize Your Live Stream

How to Monetize Your Live Stream

Once only available to professional videographers and broadcasters, live streaming has taken the online world by storm as a successful marketing strategy for attracting and engaging audiences. The live streaming market is projected to be worth over $70 billion by 2021, reaching $184.27 billion by 2027.

Many social media platforms enable broadcasters to monetize their video streams. This is mutually beneficial for the streaming platforms because successful creators on the platforms who can earn a living streaming means more content. There are a number of ways to monetize your live stream and they depend on your streaming platform. From ads to paid tier subscriptions, donations, affiliate, selling merch and much more - the choice is yours as a creator.

Folks figured out how to grow their business and earn an income via their live streams. Establishing a monetized stream is relatively easy and requires just a few steps to get started. Instructions, rates of monetization, and eligibility standards vary slightly from platform to platform. Here are three of the most popular live stream monetization sites.


Facebook Live

Facebook for Media's program allows broadcasters to earn revenue through in-stream video ads. Live streams with 300 or more simultaneous viewers are eligible for insertion of ad breaks that are set up from the business' page or profile where the livestream is hosted. Once the stream has the minimum number of viewers for at least four minutes, the ad breaks can begin. Even after the live stream has ended and others view the recording, streamers continue to earn advertising revenue.

You can learn more about in-stream ads here.

In addition to earning revenue from advertising, Facebook Stars is another feature that monetizes the stream. In this method, viewers purchase stars and send them during the stream. Each star received by the streamer is worth $0.01 USD. In addition to stars, there are animated virtual gifts attached to different star amounts that appear in the stream.

Lastly, you can also earn money via product placements and affiliate links.


YouTube Live

As a dedicated video streaming platform, YouTube is the go-to site for business owners, professional, creators, and other organizations for earning revenue through their Partner Program. The program's basic requirements are that broadcasters have an AdSense account, at least 4,000 valid public watch hours in 12 months, at least 1,000 subscribers, and reside in a country where the program is available. As with Facebook Live, the livestream videos will continue to earn revenue as viewers watch recordings of the stream.

You can learn more about the YouTube partner program here.

Creators have multiple ways of monetizing their streams on YouTube through ads, and unique features such as Super Chat, Super Stickers, and Channel Memberships. Viewers purchase Super Chat and Super Stickers to have their chat messages stand out and pin to the top of the feed.

YouTube offers a great creator academy program that breaks down monetization options like superchats and superstickers.

YouTube also allows streamers to showcase official branded merchandise for purchase. Select retailers partnering with YouTube offer items such as T-shirts, mugs, and mouse pads allowing streamers to earn a share of each sale. These items can also be promoted at the top of the live feed.

YouTube streamers also earn revenue through premium subscription fees. In this optional feature, viewers pay a monthly fee in exchange for no ads to appear on their end of the stream. As the number of subscriptions increase, the more streamers earn.



Many creators also use the Twitch platform for their livestreams. To qualify as an affiliate, streamers must have at least 500 total minutes in broadcast time over the past 30 days, at least seven unique broadcasts, carry an average of three concurrent viewers or more over the last 30 days, and have at least 50 followers.

Twitch will notify streamers of affiliate eligibility when the above conditions are satisfied. Followers are invited to subscribe to the channel and streamers earn a share from their payments. Amazon Prime members get a free Tier 1 subscription that also counts as a part of this program.

Twitch also has a feature called bits that followers can purchase. These are virtual coins that are used to cheer and support the channel. Streamers get a share of this revenue as well.

In addition to the above revenue streams, Twitch offers a partner program that earns at a higher rate. This level requires completion of a set of merits within a 30-day window. Once a streamer reaches partner level, streams can include ads that also generate additional revenue.


On all platforms creators can also accept donations from their community. You can use tools like Streamlabs to set up a donation link and allow your viewers to support you. Unlike some of the methods offered by the platform - there are no fees from donations except for the payment processing fee so the maximum amount goes from your supporters to you.

You can learn about accepting donations from your supporters via your lifestreams here

To recap:

Live Streaming is exploding. There are many ways to earn an income via live streaming. Everything is up to you. Here are some of the ways others are monetizing their live streams on Facebook, YouTube, Twitch.

  • Ads
  • Subscriptions
  • Various partner programs
  • Support from their community via donations or via platform specific methods such as stars on Facebook, bits on Twitch, and superchats on YouTube
  • Selling merch
  • Affiliate links

Melon's web-based studio enables livestreamers to easily create engaging broadcasts with just one click to Facebook, YouTube, Twitch, and LinkedIn. Contact us for more information on how Melon can help you reach broader audiences through multistreaming with just a few clicks.

If you have ideas for what you want us to add to help you grow - please reach out to [email protected]. We are listening!