It can be difficult to gain the necessary exposure to grow your personal brand or business. To expand your audience you can choose to stream to both YouTube and Facebook at the same time driving engagement and traffic to both of your channels.
Want to learn more about expanding your reach? Click here to read our blog about increasing viewership on your live streams.
Benefits of Multistreaming
Reach a Broader Audience
You want your content to be seen by as many people as possible. The more platforms you stream to, the more people you reach. It's relevant to note that FaceBook's algorithm prioritizes live streaming over traditional videos. On the other hand, YouTube is notorious for giving its users a list of 'suggested videos' based on what they are currently watching. Both of these features are great for reaching more people and growing your viewership.
Multistreaming allows you to gain a better understanding of who your audience is, as well as, which platforms they are most interested in. This provides useful insights on which platforms to add content based on the recommendations your viewers prefer.
Instantly Convert to On-Demand Content
One of the best multistreaming features is that once the live stream is over, the video is automatically published as on-demand content. Repetition and consistency are most important when promoting your personal brand.
Deliver Content Where Your Audience Spends The Most Time In
Many people will not go outside of their comfort zone to watch content on a platform they're not familiar with. Instead, they will find similar content on the platforms they prefer. Multistreaming allows you to meet your audience where they spend the most time in, allowing easier access for them to consume your content.
How to Multistream to Facebook and YouTube
Below we will show you step-by-step instructions on how to use Melon to multistream your live content.
- Melon supports most major social media platforms such as YouTube, Facebook, Twitch, Twitter, Linkedin, or a custom RTMP destination for anything else we do not currently support.
- Sign-up or Sign-in to your Melon account.
- When prompted, allow your browser to access your microphone/camera.
- Click Go Live where you'll be asked where you want to stream to
It really is that simple. Connect with your audience across multiple platforms in a matter of seconds.
What are the benefits of streaming to YouTube?
YouTube recently rolled out a variety of new features that make live streaming on the platform more enticing for content creators such as:
With YouTube Clips, you can share 60-second video clips on your favorite social media platform, driving traffic back to the creator’s channels, and helping discoverability. You can then directly share your recorded clips on Facebook, Twitter, and other social platforms.
YouTube Shorts is a short-form video for creators who want to shoot a quick 60-second video using their phones. Like other YouTube videos, YouTube Shorts are discoverable in search results and featured on their homepage. YouTube Shorts is a fantastic tool to help engage your audience and help with your discoverability.
Enable live streaming on YouTube
To enable live streaming on YouTube, you need to verify your account. This is required by YouTube in order to ensure you're not a bot or spam account. Click here to find out how to verify your account on YouTube. This may take up to 24 hours, so please plan ahead of time before you start streaming on the regular.
What are the benefits of streaming to Facebook?
Facebook makes it simple to promote your content. The flexibility to broadcast to pages, timelines, or groups means that you can reach viewers in a range of sources!
Facebook comes with a variety of monetization options, like Facebook Stars and Fan subscriptions.
Facebook Stars is a feature that allows you to monetize your live videos on Facebook. Viewers can purchase Stars and send them to you while you’re live or on previous live videos. Facebook will pay you $0.01 for each Star you receive.
Fan subscriptions cost $4.99 per year, and Facebook will not charge any fees beginning in August 2020 and continuing for the following year. To be eligible for subscriptions, you must have at least 10,000 followers or 250+ returned viewers, as well as one of the following in the last 60 days: 50,000 post engagements or 180,000 watched minutes.
Brands That Have Harnessed the Power of Multistreaming
Bristol Reese Boutique is a clothing brand that began streaming online to promote its new brand and launch new products. Their audience base grew to the point that they could expand and open a brick & mortar store.
Telethon for America is a nonpartisan initiative that livestreams on both Facebook and YouTube in an effort to convince Americans to pledge votes.
Futuregames is a company dedicated to designing mobile games that everyone will love. They successfully live stream across 3 different platforms to reach as much of their audience as they can.
The Bottom Line
Multistreaming is an effortless way for startups, small businesses, and even entrepreneurs to get their brands in front of their target audience and expand it. When using web-based multistreaming services, there is no need to invest in expensive equipment. Ready to unlock the power of multistreaming? Go live with Melon!